Category: Business of Dentistry
New HealthEngine and Centaur Partnership Brings Integrated Solutions for Dental Practices to Drive Growth and Patient Experience
HealthEngine, Australia’s leading consumer healthcare platform, today announced a new partnership with Centaur, one of Australia’s leading dental practice management software providers. Centaur chose HealthEngine as an official partner to provide online marketing solutions following their growth and success in the GP market.
The partnership means more dentists will have seamless access to Australia’s largest network of patients through HealthEngine, as well as a wide range of solutions that enable them to focus on providing the best possible dental experience for their patients.
Currently, HealthEngine services more than 1,000 dental practices throughout Australia with this number set to rise significantly in the coming months. HealthEngine has invested heavily in building a powerful patient network for dentists and in just the last 12 months has seen a:
● 63% rise in the total number of dental bookings
● 40% increase in the number of new patient bookings per dental practice
Centaur’s Dental4Windows customers can benefit from HealthEngine’s online marketing solutions that work seamlessly with their existing practice management software, allowing practices to leverage Australia’s largest network of patients and boost their visibility to ready-to-book patients searching in their time of need.
Centaur’s Partner Network Manager Kevin Joseph welcomed the new partnership and said, “One of the biggest challenges our customers are facing is revenue growth which often requires investment in marketing activities to generate new patients. Through our partnership with HeathEngine, our customers can now invest in integrated marketing and practice tools from two industry leaders, allowing them more time to focus on their patients’ experience and dental health.”
HealthEngine’s move into the dental market has come about following growth and success in the GP market. HealthEngine now has more than 6,000 practices using its online marketing solutions across the country and helps health practitioners from all specialities to be part of a better healthcare experience. Currently, more than 7 million Australians use the HealthEngine platform which receives more than 1 million bookings per month.
HealthEngine CEO and Medical Director, Dr Marcus Tan, said he was excited about the new partnership and opportunity to provide greater support to dental practices “We’re proud to contribute added marketing value to Centaur’s services to ensure practices are running as efficiently and profitably as possible, and at the same time, ensuring patients have a better healthcare experience,” said Dr Tan.
“Nielsen numbers show that HealthEngine is Australia’s largest consumer healthcare site,” said Dr Tan, “and through this partnership to support the dental community, we further our work to bring primary healthcare providers together in one place and offer online marketing solutions that benefit both patients and healthcare practices.”
Members of the dental sector wanting to learn more about the partnership and range of services provided are able to access more information by visiting Practices.HealthEngine.com.au .